Analytics
Measuring how people actually use your app: visits, sign-ups, clicks, and where they drop off.
SPECIMEN · DIAGRAM · LAYERS
Visitors · 1,000100%
Signed up · 22022%
First project · 14014%
Invited a teammate · 404%
Definition
What it is
Analytics counts what happens in your app: page views, visitors, where they came from, and custom events like "signed up" or "created first project".
The useful part is answering specific questions: how many visitors sign up? Where in onboarding do people quit? Which feature is never used? Decide your questions first, then track the events that answer them.
A funnel shows how many people make it through each step of a flow.
Say it like a builder
How to ask for it
Vague
“I want to know how it's doing.”
Why it works
"How it's doing" has no measure; naming the analytics events and funnel turns curiosity into a dashboard.
In the wild
You've seen this in
- GGoogle Analytics dashboards
- MMixpanel funnels
- SShopify's sales reports
Usage note