No. 027·noun·also called mobile first design

Mobile-first

Designing for the phone screen first, then expanding the layout for bigger screens.

SPECIMEN · DIAGRAM · FLOW
AppPhone layoutEssentials only
AppTabletMore room
AppDesktopExtras added
expandexpand
Definition

What it is

Mobile-first means starting with the smallest screen and working up. Phones force you to decide what really matters; bigger screens then get extra room for secondary content.

It's the right default for consumer apps where most people arrive on a phone. Business tools used at a desk are often better designed desktop-first.

Tell your coding agent which you want. A mobile-first app still needs a good desktop layout, and the reverse.

Say it like a builder

How to ask for it

Vague

“Most of my customers use their phones.”

Precise

“Design this mobile-first: start from a 390px-wide phone layout with a bottom tab bar and large tap targets, then expand to a two-column layout with a left sidebar on screens wider than 1024px.”

Why it works

Stating the fact leaves the approach open; "mobile-first" sets the starting point and the prompt says how it scales up.

In the wild

You've seen this in

  • IInstagram's web app
  • UUber Eats
  • MMost banking apps' web versions
Usage note

Often confused with