Library / AI & automation / Integration
No. 068·noun·also called connector, third-party integration, connection

Integration

A connection between your app and another product, like Slack, Google Sheets, or Stripe, so they share data or actions.

SPECIMEN · DIAGRAM · FLOW
AppYour appdeal won
AppSlack integration
ServiceSlack #sales
eventpost message
Definition

What it is

An integration lets your app work with another service: post to a Slack channel, add rows to a Google Sheet, create contacts in HubSpot, charge cards with Stripe.

Integrations are built on the other service's API and sometimes webhooks. Many need the user to connect their account first (the "Connect to Google" screen).

Be specific about direction (does data go out, come in, or both?), what triggers it, and what happens if the other service is down.

Say it like a builder

How to ask for it

Vague

“Make it work with Slack.”

Precise

“Add a Slack integration: when a deal is marked Won, post "{deal} closed by {owner} for {amount}" to the #sales channel. The workspace admin connects Slack once in Settings.”

Why it works

"Work with Slack" could mean anything; naming the integration's trigger, message, channel, and setup defines it.

In the wild

You've seen this in

  • JSlack notifications from Jira
  • ZZapier connecting Gmail to Trello
  • CCalendly adding meetings to Google Calendar
Usage note

Often confused with

APIThe API is the doorway; the integration is the working connection built through it.WebhookA webhook is one mechanism an integration might use to receive events.